Whether you are an experienced professional or just testing the waters as an entrepreneur, coming up with product display ideas that intrigue your customers is a great way to drive sales.
But, you might have a difficult time finding the perfect product display ideas for your studio. It’s hard to know what kind of merchandising will work best for your clients, and you don’t want to miss out on sales opportunities that will boost your profits.
Don’t fret! That’s what we’re here for.
In this article, we will discuss:
So, let’s get started!
When it comes to serving your clients, you want them to have the most pleasurable experience possible. You should create an inviting space in your studio so that your customers feel comfortable.
That being said, you can make the most out of your space and studio product display by utilizing visual merchandising.
Visual merchandising is how you optimize your retail displays to highlight the benefits of your products and engage customers. The goal of visual merchandising is to guide customers toward making a purchase.
In order to make the most of your space, you need to establish appealing visual merchandising in your studio with some product display ideas. You should display items that you believe benefit your clients and enhance their experience at your studio.
Product placement is the key factor of visual merchandising. Make your retail items accessible, appealing, and advantageous for your clients. Once you find the perfect display technique, you can expect your product sales to increase.
Now that you know what visual merchandising is, let’s discuss how you can use it to enhance your studio with these product display ideas.
While you can use visual merchandising to enhance your retail display, you need to understand how it affects the customer experience. Doing so requires some background research to see what the best approach is for your clients, and this is a crucial step for retail success.
So, here are 7 ideas for enhancing your studio product display.
The first step of enhancing your display is to take inventory of the products you have and set goals for your business. If you’re an entrepreneur, you have the freedom to make these decisions for yourself, but you need to be smart and realistic with your goals.
Start by setting objectives that are actually attainable. For example, if your end goal is to sell $1,200 worth of products a month, it might be beneficial to start with a goal of $600. Then, you can determine which products sell the best and gear your visual merchandising toward that.
In order to establish effective visual merchandising, you will most likely need to do a trial run to see which display methods work well for your business. Make insightful observations about the products that clients are drawn to whether they purchase them or not.
They might ask questions about specific products, study the ingredients, or inquire about the price. These are all things to consider when determining the final placement for the products.
Once you have done a little bit of background research, you can then tailor your studio space to reflect what your observations found. As we mentioned earlier, product placement is a key element of effective visual merchandising.
Put the products that perform the best in the most accessible and appealing position. This way, your customers will be more likely to engage with them and lead toward a sale.
In your studio, you should craft a space that flows with your aesthetic. Whatever that may be, try to keep the design clean and consistent throughout the entire studio. Some product display ideas for redesigning your space include using multi-purpose furniture.
Adding some shelves, tables, or other accessories can revamp your space, improve the customer experience, and enhance your product displays. Accent or decorative lighting can also be beneficial for highlighting your products and creating some ambiance in your studio.
Oftentimes, your clients will be curious about the process and products you use to treat them. This is a perfect opportunity to educate them on the products you think would be the most beneficial for their personal use.
Whether you give them a brief how-to-use overview or list the ingredients that could be useful to them, try to offer helpful information to your clients. By doing so, you foster a connection with your clients and nurture a sale.
Before purchasing a product, especially a more expensive one, customers can become a little apprehensive. To ease their minds, keep an array of samples to give out so your customers can try the product before committing to the purchase.
Not only will this allow the person to try the product before purchasing, but it will also help build a trusting relationship with your clients. So, they will be more inclined to choose you over your competitors in the future.
Since the customer always comes first, you should prioritize their health and comfort when they visit your studio. Depending on the person, you should recommend products that are healthy and can improve their daily routines.
In other words, don’t try to sell products that you wouldn’t use on yourself. Be honest with your retail, and then you will see how beneficial it is for both your clients and your business.
Now that you know some of the best ideas to enhance your studio product display, you can put what you’ve learned into action. By taking your customer’s experience into account, you can improve your product sales while simultaneously growing your client base.
If you’re looking for the perfect space for your studio, look no further. My Creative Studios offers rentable, fully equipped creative studios that are customizable for you and your clients’ needs.
We also provide you the tools you need to grow your business and let you have complete freedom over your schedule, prices, products, and services. For more studio customization ideas, read our blog about how to decorate your salon studio.
Ready to become your own boss? Schedule a tour of your future suite and reserve your studio space today!
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Struggling to keep a steady flow of clients?
After years of fine-tuning your craft and hundreds of dollars spent on investing in your learning and tools, it can be disappointing when you struggle to get clients.
When you know how talented you are, it can be frustrating when no one else does.
That’s where marketing comes in!
Marketing can help you get your business in front of new clients and nurture your relationships with your existing clients.
In this article, we will discuss 11 marketing ideas for a salon that can help you build your clientele and grow your business.
Before you begin creating any marketing collateral, you want to first define your brand. What style are you trying to portray? Do you have a main message or theme?
You should start by selecting a few colors and a font that you can use constantly on everything you put out. You can even use these colors to decorate your salon suite!
This creates brand recognition so that people can see your marketing or colors and know that it is you. This makes you easily memorable, so when they think about needing the service you provide, they will think of you.
You will be incorporating your branding into the other 10 marketing ideas we will be going over for a salon.
About 70% of potential customers do research online before going to the business in person. That’s why it’s crucial that you set up a Google account for your business.
This way, when a potential client looks up salons near them on Google, you will show up with all of your information.
Then, people can find your address, what services you provide, contact information, website, reviews, and more – all with one simple search!
Let’s face it: everyone and their grandmothers are on social media. If you aren’t active on at least one social media platform, you are missing out on free marketing!
Social media is a great way to get your business out there and build a relationship with potential customers.
Here are a few social media marketing ideas for a salon:
Make sure you are using 3-5 relevant hashtags in all your posts to help get your message in front of more people.
Email marketing is a great way to nurture relationships with your community and stay top of mind. While you do not want to overload them, monthly newsletters are a great way to get your name in front of them.
Some topics you can include in your newsletter are:
Speaking of promotions this brings us to the 5th of our marketing ideas for a salon…
Now I know what you may be thinking: promotions eat into your revenue.
While you give a discount on that individual service, so you may not make as much, it can create life-long, loyal customers and bring in new clients who will continue to see you.
Here are a few salon promotions ideas:
Some salon promotions that work are buy-one-get-one half-off or discounted products and services.
More than 35% of consumers prefer to book online as opposed to calling. This is because they can do it any time of day, they don’t have to wait on hold, and they can see all availabilities laid out in front of them.
Make sure the navigation on your website is seamless so your clients can book their appointments with ease. You can even enable chatbots to help answer any questions your clients may have that are causing hesitation.
Not only does this create a better experience for your customers, but it can also help you cut down time and money on administration.
As we mentioned earlier, most potential clients will be doing online research before booking an appointment. One of the main things they will look at is your reviews. If you have bad reviews that went unaddressed, or even worse, don’t have any review at all, this can be a red flag to them.
First things first: you can get reviews on your Google My Business account. One idea for generating reviews is sending out an email asking for reviews with an incentive, such as a discount.
Once you begin getting reviews, it is crucial that you respond to them, good or bad. Address bad ones within 24 hours, assuring them you will take a look into their concern. For positive reviews, you can thank them for their feedback and share it on social media or your website.
While organic, unpaid traffic takes a little while to begin seeing results, pay-per-click (PPC) ads can start bringing in leads in the first few months.
What is a pay-per-click ad? These are the sponsored posts that you always see on your Instagram and Facebook feeds or while browsing the internet.
We recommend social media ads and Google display ads (these are the ads you see around your screen on Google) for raising awareness of your business and promoting current offers. For driving sales, we suggest Google search ads because these are the ads that come up first in people’s search results when they are actively looking for a salon on Google.
When using Google ads, remember to include words you believe your ideal customer would be searching for. For example, you can mention “hair stylist,” “haircut,” or “highlights.”
Nothing builds loyalty like rewarding loyalty. When clients feel like you appreciate their business, they will be more likely to want to work with you, especially if they get something out of it.
Loyalty punch cards or programs reward your customers for their continued support. After 10 or so visits, they can earn a discount or free service.
Referral programs are another way to incentivize loyalty. Offer a discount or free service if they bring in a referral. It is best practice to reward both the referrer and the referee.
Customers love seeing real people on your website and social posts. Updating your interior with trendy decorations will make your salon suite stand out and is great for taking pictures.
We recommend creating several spots in your salon that are designated selfie spots. Some ways to elevate your space are:
Creating a selfie spot can be a great way to encourage your customers to take photos when they come in for their appointment. Then, they can share it to their own accounts and tag you, or you can share it on yours.
Many people think that once you get a client to book your service, your marketing is done. While this may true for people just selling products, when you are trying to get repeat customers for your service, you need to be constantly nurturing the relationship.
Texting, also known as short messaging service (SMS), is an easy and effective way to build a strong relationship with your clients. Some ways you can do this is by sending follow-ups where you provide educational material like post-appointment care or surveys to get feedback.
Additionally, we recommend sending appointment reminder texts. Salons lose about 20% of revenue due to no-shows. Sending reminder texts a week or day before their appointment can remind them to show up and shows that you didn’t forget about them, either.
Are you looking for a salon suite to rent in Orlando? My Creative Studios is a high-end, fully equipped salon that provides support to our artists to help them succeed.
Not only that, but we leverage our partnership with a marketing agency that can implement all of your marketing ideas for your salon.
Although we give you the tools you need to grow your business, we let you be your own boss. You can set your own schedule, price your services and products however you’d like, and customize your suite.
Ready to rent? Reserve your suite today or schedule a tour to see your future suite.
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After hours of hard work, learning, and practice, you finally got your license! Congrats!
Now it’s time to put your license to work and start growing your business!
But where do you start, and what do you need to succeed? Well, first thing’s first: you need to find a place to run your business.
If you’re planning on renting a salon suite, you want to make sure that they will have everything you need to run a successful business.
Here are 12 crucial questions to ask before renting a room in a salon.
Typically, there are tiered pricing structures. For example, a suite with nice or extra large windows may cost more than the basic single suite.
Some of the questions involving money can be hard, and people don’t want to feel pushy in an interview. But, we strongly believe that tough questions are the best way to figure out if the partnership is the right fit and to ensure everybody is happy.
While discussing costs, you should also ask the owner about the security deposit. They are generally one month’s rent, but it never hurts to be sure before you sign.
You will also want to confirm whether or not you will get your money back if there are no damages when you leave.
Next, you want to discuss what will be included in the cost of your rental. Many salon suites will provide the basic necessities, such as chairs or a sink, but there may be other things you are responsible for providing.
For example, you will most likely need to bring your own tools, products, and decorations.
Utilities and security may also be included, so double-check with the owner. It can be surprising how much those additional costs can add up.
Most office rentals have year leases. But when renting a room in a salon, it’s typically more flexible. You want to make sure the lease terms are clear so there aren’t any hidden fees or rules.
Some details to discuss include:
As your partner, our goal is to help you succeed. If you feel as if the partnership isn’t working for you, we just ask for a 45-day notice.
Speaking of lease agreements, you want to make sure you have an official contract written up. While you may trust the owner completely, a contract sets expectations and ensures you are protected.
When you rent a salon suite, you are not an employee of the salon- you are considered an independent business owner. Therefore, the salon owner acts as more of a landlord than a boss.
It is crucial that you have all of the paperwork and financial documents needed for filing your taxes.
Additionally, this keeps everything above board so you can be sure the owner isn’t breaking any regulations.
Depending on the owner and location of the salon, when renting a room in a salon, you may have to adhere to a certain schedule. There may be a maximum or a minimum number of artists allowed to be performing services at a time.
Ask the owner if there are hours of operation or if you will have access to the space 24/7. If there is unlimited access, you want to ensure there are some security measures in place to keep you safe.
Some salon suites have styles or a brand they require their artists to adhere to when designing their room. If getting to express your personality is important, ask the owner if you are allowed to customize your suite.
Some may let you get a little creative but still follow certain regulations while others are fine with you going as crazy as you’d like.
This question is what sets premium salon suites apart from basic ones. When a salon suite owner is willing to provide additional services and support, it is a good sign that they will go above and beyond for their artists.
Some benefits to look out for include:
These types of benefits can make a big difference in the success of your business, saving you time, money, and headaches.
Since both your’s and the owner’s success is dependent upon customer flow, they may offer some advertising support.
Whether it’s:
Having the right marketing support can save you time worrying so you can focus on your clients.
Some salon suites have specific pricing structures for all services performed by artists. This can leave you having to charge your customers way less than you think your time and skills are worth.
Additionally, there may be rules on what products you can sell and for how much. If you want the freedom to price your service and retail products however you like, this would be an important question to ask before signing anything.
It’s all about location, location, location. Many clients won’t want to go to a place that is too out of their way or in a bad area.
Additionally, if they can go to their appointment while out doing errands or their other treatments, that can be a bonus. For example, a place where they can get their nails, hair, eyebrows, and more done can be a big draw for clients.
Some artists thrive in bustling offices with lots of noise and excitement while others prefer smaller boutique salons. If you do not have the opportunity to tour the salon before making an agreement, getting as much information about the dimensions of the salon and your room is crucial.
This can help you get an idea of how many artists you will be working with and begin planning how you will design your room.
Tired of renting a room in a salon with overbearing rules and regulations? Still looking for a salon suite that checks all your boxes? Our high-end, fully-equipped salon suites in Orlando are perfect for anyone looking to grow their business.
We let you be your own boss without the high overhead or startup capital. From setting your own schedule with secure 24/7 secure access to pricing your way, we empower you to live your dreams.
Reserve your salon suite today before all the spaces are gone! Want to see our suites? Book a tour!
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First impressions are important for any business, and your suite can say a lot about you to your customers.
From the second your customer walks into the studio to them paying at the front desk, they expect an amazing experience.
Carefully customizing your suite can help you:
How can I decorate a studio to impress my customers and make my studio stand out? Here are 9 tips for customizing your suite!
Lighting can set a tone for your studio, improve overall mood, and increase productivity. Plus, nothing makes your work look better than good lighting!
Types of lighting:
Incorporating fun lighting can also be a way to add some personalization to your suite. Currently, neon light letters are trending and can be a great photo op for your customers.
You should also set up good lighting, or a ring light, in a designated spot for before-and-after photos.
Depending on what service you provide, your clients may appreciate privacy. Having a closed-off space to do tattoos, waxing, or massages can make your clients feel more comfortable.
If you have a double suite that is larger, you can create multiple spaces within your suite. For example, add an extra chair if your customer has a friend waiting and make a little waiting space.
Want to keep your suite from being boring? Worried about over-compensating with too much going on?
Then meet in the middle with a focal point! Adding a fun mirror or a pop of color on a wall can capture your customer’s eyes and give them something fun to look at while getting their hair, eyebrows, or tattoos done.
When you work in a creative field, many of your clients probably picked you because they liked your style. Customizing your suite with fun decor can show off your personality and let your customers get to know you.
Plus, it is great for branding! If you are known for something, incorporate it into your salon decor. This can help build your brand identity and increase your brand awareness.
Having a unique suite can make you stand out from your competition and keep you at the top of your customer’s minds.
You want your customers to think you have everything together, even when you don’t. When your suite gets cluttered with your salon decor or even your tools, it can make your suite look like a hot mess.
Having too much clutter can not only be overstimulating for your customer, but it can also make the entire place feel small and cramped. You can clear up clutter by getting drawers or organizational bins from The Container Store.
Additionally, staying clutter-free can help you be more productive! There is nothing worse than having your client sit there while you go on a scavenger hunt for a brush.
First off, if your salon suite does not let you sell products, find a new suite.
Tastefully display your products on shelves to help you upsell! If you keep the shelf close by, you can point out the products you are using on your client and let them know that they can buy some of their own to take home.
Make sure your products are well organized and the shelf is not too cluttered. You can even add signage to clearly identify the benefits of your products.
The smallest touches can take your suite from drab to fab! When your client sees that y
ou care about the details when designing your suite, they will know you will do the same for them.
Some smaller things you can think about including are:
You can also keep a fridge full of beverages or a heater for warm towels to pamper your clients and make their visit feel like a full experience.
Adding a pop of color to your suite is a great way to stand out and add some fun! When it is too monochromatic, it can feel very sterile and bland.
This doesn’t mean everything has to be colorful. You can strategically place a little color throughout your suite with an accent wall or with colorful furniture.
If you have branding that uses a specific color, you can add it to your salon decor to help stay consistent. Or you can pick a color palette that you think best exemplifies your personality.
Design trends are always evolving, and if you want to stay relevant, your suite needs to too! This reassures your clients that you are modern and stay up-to-date on trends.
For instance, florals and greenery are currently very popular for all types of businesses. You can go small and add some plants around your suite or go big and add a whole greenery wall.
One popular trend at tattoo studios currently is mystery tattoo machines. This is when your customer can put a quarter in the machine and a surprise tattoo design comes out.
No matter what type of service you provide, staying on top of trends will keep you ahead of your competition.
Now that you know how to decorate a studio to improve your business, it’s time to buy your suite!
Not only do we have suites that are fully customizable, but there are tons of other creator benefits you can enjoy!
Unlike typical salon studios where you rent a chair and have to follow somebody else’s rules, My Creative Studio lets you be your own boss. You get the freedom to be creative without the risk and high overhead.
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